As a start-up company everyone experience the same fears and concerns as everyone else when it comes to marketing. How do I get my name out there? How can I get people to my site, store or blog? How can I get more customers? Many people over the years continue to experiment with traditional forms of marketing such as, radio, magazines, newspapers, billboards and many other forms of marketing distribution platforms.

The question you have to ask yourself is simple. How’s my digital swag? You audience will know if you have that gangsta lean and if, you walk like you got that swagga or not. It’s a part of the presentation you offer when you advertise your products or services. Your audience will also be aware if you’re faking your swag or not. Remember that as a new company or start-up, if it’s not making you money, it’s costing you money. So how do you know that your radio ad is bringing home the big return that you originally invested? With so many forms of marketing how do you measure your ROI? Well, for the most part, you can’t. That’s where digital marketing comes in.

Digital marketing consists of various forms of marketing platforms like, social media, Search Engine Optimization, Email marketing, Google AdWords and much more! Digital marketing is rich with data and insights that allow you to decide what is working, and what is not.

These digital forms of marketing are measurable and quantifiable. Which means you can see if you’re getting a return on your investment or not, and if you’re not, you can tweak your campaign so that you maximize your ROI! There are so many benefits to digital marketing; it’s really hard to find the dis-advantages. If you’re achieving the results you’re looking for, then it basically boils down to someone just isn’t doing a good job. Their swag just isn’t original enough.

The data that follows your digital campaign is filled with that bling, like what gender responds better to your ad, what are their likes, and dislikes. What devices they use, and what time are they using those devices, and even better, what content draws in their attention?

you’re just like everyone else, struggling to be relative.

So in conclusion, when determining what forms of marketing is best for you, ask yourself these questions, how do I know I’m getting that paypa? How can I measure my marketing efforts, and how do I know what my audience responds to better? And probably the most important question of all when looking for that REAL hustla to help? Do they have that swag?